ek77 Privacy Policy

1 Introduction

ek77 is committed to providing a safe, transparent, and trustworthy online gaming and betting experience for users in Bangladesh. This Privacy Policy ("Policy") explains how we — the organisation operating the ek77 platform — collect, process, store, and protect your personal information when you use our website, app, and related services ("Platform").

By using our Platform, you agree to the terms described in this Policy. If you do not agree with any part of this Policy, please refrain from using our Platform. We may update this Policy from time to time as we improve our services — the date of any update will be noted at the top of this page.

2 What Information We Collect

We only collect information that is necessary for the proper operation of our services. The categories of information collected are as follows:

2.1 Registration & Identity Information

• Full name and date of birth
• Email address and mobile number
• Username and password (stored in encrypted form)
• National ID or passport number (when identity verification is required)

2.2 Financial & Transaction Information

• Mobile banking numbers (bKash, Nagad, Rocket, Upay)
• Deposit and withdrawal history and amounts
• Transaction reference numbers and timestamps

2.3 Technical & Device Information

• IP address and geographic location (up to country and region level)
• Browser type, operating system, and device model
• Platform usage logs, session duration, and page navigation data
• Data collected from cookies and similar tracking technologies

2.4 Gaming Activity Information

• Betting history, win/loss records, and game preferences
• Bonus and promotion usage details
• Any communication voluntarily provided (live chat, email support)

3 Purpose of Using Your Information

We use your information for the following purposes:

• Account management: To handle registration, verify logins, and keep your account secure.
• Transaction processing: To complete deposits and withdrawals safely and to maintain financial records.
• Service improvement: To review user experience and improve the quality of the Platform.
• Security & fraud prevention: To detect and prevent unauthorised access, fraudulent activity, and money laundering.
• Legal compliance: To comply with applicable laws and regulations and to respond to lawful requests from authorities.
• Customer support: To resolve your issues via live chat or email.
• Responsible gaming: To identify problematic gaming behaviour and provide the necessary support.

We do not use your information for marketing or sell it to third parties without your explicit consent.

6 Data Storage & Security

6.1 Retention Period

We retain your information only for as long as necessary to fulfil the purpose for which it was collected. Even after an account is closed, certain information may be retained for a further period due to legal and regulatory obligations.

6.2 Security Measures

ek77 follows industry-standard security practices to protect your information:

• All data transmissions are secured through SSL (Secure Socket Layer) encryption
• Passwords are stored in encrypted form — never readable in plain text
• Additional layers of encryption for financial transaction data
• Regular system audits to identify security vulnerabilities
• Internal access controls — only authorised staff can access data on a need-to-know basis
• Automated monitoring systems to detect suspicious login attempts

6.3 Response to Data Breaches

If a data breach occurs and there is a risk of significant harm to your rights and interests, we will notify you as soon as possible and take the necessary remedial action.

7 Your Rights

You have the following rights regarding your personal information:

7.1 Right to Access

You can contact us at any time to find out what information we hold about you and how it is being processed.

7.2 Right to Rectification

If your account contains incorrect or incomplete information, you may request that it be corrected. Some changes to identity-related information may require an additional verification process.

7.3 Right to Erasure

In certain circumstances, you may request that your personal information be deleted. However, some information may not be deletable before a set period due to legal or regulatory requirements.

7.4 Right to Restrict Processing

You may restrict or object to the processing of your information for specific purposes, where permitted by applicable law.

7.5 Right to Data Portability

You may request a copy of your personal information in a structured, machine-readable format.

To exercise any of these rights, please contact our support team. We will process your request within a reasonable timeframe.

8 Protection of Minors & Age Verification

The ek77 platform is intended for users aged 21 and above only. We do not knowingly collect personal information from minors. We follow age verification steps during the registration process, and providing false information about your age is considered a violation of our policy.

If we suspect that an account holder is under 21, we reserve the right to suspend that account and delete the associated information. If you become aware that a minor is using our platform, please notify us.